Marketing
Marketing Articles
-
Top 5 Ways to Use Your Resource Groups
Want case studies and real-life examples with measurable results of ways to use resource groups? Here’s how more than 20 companies use their groups to find and develop talent and connect to customers/clients for business results....Read More
-
Diversity Web Seminar on Resource Groups: Connect With Customers for Top Sales Results
Resource groups that leverage cultural competence provide the innovative marketplace solutions companies need to increase sales and workplace diversity. Learn best practices from American Express and Procter & Gamble in this diversity web seminar....Read More
-
How Kraft Increased Promotions of Women in Sales by 39%
Employee-resource groups are increasingly critical to companies’ bottom lines. Dell, JCPenney, Kraft Foods and Toyota offer 12 innovative, case-study examples of how to leverage employee-resource groups to increase profits and customer loyalty and enhance talent pipelines....Read More
-
Why Resource Groups Are Business-Resource Groups
Our networking lunch discussion between more than 50 diversity-management executives reveals why employee-resource groups are business-resource groups. They bring in talent, develop innovative people and connect with communities to drive sales....Read More
-
Ask DiversityInc: Which Companies Have the Best Diversity Websites?
Q: Which companies have a robust and interesting website for diversity? ...Read More
-
Trends in DiversityInc’s Top Companies for Asian Americans
Q: What are the metrics for the last three years for The DiversityInc Top 10 Companies for Asian Americans?...Read More
-
Ways to Use Employee-Resource Groups
Find out how three companies in the DiversityInc Top 50 use employee-resource groups to access new markets and more....Read More




















