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Workplace diversity includes ALL employees. But how do you reach white men and make them understand that they are part of diversity?
Generating buy-in from white men is a challenge in some companies, especially for middle management. Even the DiversityInc Top 50 companies are split on strategies, with some choosing to directly focus on white men as a demographic group while others insist they are included in all diversity efforts.
In “Do White Men Really Need Diversity Outreach?” DiversityInc’s Barbara Frankel, senior vice president and executive editor, addresses this issue head-on in a 3,124-word analysis. Frankel interviewed 20 companies to learn how they handle including white men in diversity efforts.
Companies include: PricewaterhouseCoopers (PwC, No. 1 in The 2012 DiversityInc Top 50 Companies for Diversity), Sodexo (No. 2), Merck & Co. (No. 16), Health Care Service Corporation (No. 19), CSX (No. 23), Aetna (No. 24), The Coca-Cola Company (No. 46), Ameren (No. 5 in The DiversityInc Top 5 Regional Utilities), AXA Equitable, Comerica, Choice Hotels, Harley-Davidson, Staples and the Army & Air Force Exchange.
Readers will also receive need-to-know answers to key questions including:
- Can white men be diversity leaders?
- What aggressive efforts are companies, such as Coca-Cola and PricewaterhouseCoopers, making?
- Why do you need to keep senior management accountable for diversity efforts?
- How can you make a business case for diversity to middle managers?
- How will creating an action plan help make diversity meaningful?
- Should white men have employee-resource groups?
Watch the video below to hear DiversityInc CEO Luke Visconti discuss the business case for diversity and why it is important for ALL groups to be included in diversity efforts.
Read DiversityInc CEO Luke Visconti’s Ask the White Guy column, Can a White Man Speak With Authority on Diversity?, for more on this subject.
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